Happy New Year to you all! Here’s our latest e-magazine to update you on all things scarlettabbott. As ever, we welcome any feedback, news or submissions.

_magazines – read all about it

As we start 2010, working off the mince pies and mulled wine, we're looking forward to sharing a busy year with you. We're itching to develop fresh and exciting ideas and make even bigger impressions.

We look back at 2009, a challenge for many, but still a bustling year of activity when employee and customer engagement was vital for maintaining productivity. We have helped many of our clients get on the front foot and communicate with their key influencers using targeted, quality magazines and newsletters that compel their readers to pick up, read, think and take action.

In November 2009, we produced and launched ‘northern’, a new passenger magazine for Northern Rail. Packed with features on the Northern patch, reader offers, celebrity interviews and company news, the magazine received impressive feedback and plans for a second issue are already underway. The passenger magazine complements our existing portfolio of Northern Rail magazine work which includes three employee and one community title.

We were appointed by global investment professionals CFA Institute to design and produce Connexions magazine. The publication informs society managers of CFA’s work and provides a forum for sharing best practice. We were also tasked with designing Regulatory Update, a newsletter to support the awareness raising of CFA’s policy arm, the CFA Institute Centre for Financial Market Integrity, and we produced the Report and Accounts for CFA Society of the UK.

In an exciting start to 2010, we are delighted to announce that we have won the contract to produce a quarterly employee magazine for Howdens Joinery’s Supply Division. Howdens designs and manufactures a range of kitchens and joinery products to meet the needs of modern living.

If you are considering a newsletter or a magazine for your customers, suppliers, partners or employees, call for free advice in getting started.

_communicating

2009 was an unprecedented year and the best any of us can hope for in 2010 is 'cautious optimism'. We've still got plenty of challenges ahead. If you run a business or are responsible for communicating with people across your company, here’s our ‘Top 10 Tips’ for communicating out of a recession:

1. Be straight with your senior team – they need calm reflection and honest challenge from their communications advisors.
2. Get your leaders out there and visible.
3. Talk straight – adult to adult and fiercely honest.
4. Give as much clarity as possible – it’s a tough one in times of uncertainty but find your compelling vision of the future and tell the story of how you’ll get there.
5. Be trustworthy – don’t bury bad news, over promise, and never say never – employee trust is fragile and worth protecting.

_click for five more top tips

_a double welcome

The scarlettabbott team is growing with the appointments of Becky Hall (left) as production manager and Cathy Grant (right) as head of client services.

Becky most recently worked for Carillion plc as a graphic and web designer, where she created electronic visual media and enhanced the relevance and usability of the company’s Intranet and Internet sites. Becky will manage projects across our busy studio and help deliver excellent service to our clients.

Cathy joins us from Words & Pictures, where she was director of operations and was responsible for a large team, producing magazines and newsletters for clients including ASDA, Yorkshire Forward and T-Mobile. Cathy will be developing new products and services for clients and working with Jonathan and Rachel on business strategy and direction.

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t: 01904 633399 • f: 0870 705 3168 • e: contact@scarlettabbott.co.uk
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