We were so excited when Rich was shortlisted for the IOIC Best Designer award and guess what? He only went on to win it! Everyone at Scarlettabbott are all really proud to have the best designer in internal communications in the team.
Lets hear from the man himself:
Tell us about the award Rich?
The ICON awards were right at the end of the evening so we’d had a long time to wait, but when they called my name it was definitely worth it! It was a great moment and it’s still just sinking in now really. We celebrated in style on the night though and I’ve still got the husky voice to show for it. We also received an Award of Excellence for Best Agency, so a good night was had by all.
What would have stood out for the judges about you?
I guess my style is eclectic and fresh. The variety of projects I’ve worked on this year is immense. Illustrative journey maps or ‘big pictures’, print collateral, online portals and intranets, magazines, infographics, animation and ambient media. I guess it presents a really interesting body of work.
What have you been working on recently?
I’ve been creating lots of big pictures. They’re such an innovative way to engage large numbers of employees in really rich conversations about their business and the role they play in future success. They’re a great opportunity to flex my illustrative muscles, as the style of each big picture is completely bespoke and in line with each different brand. A picture really does tell a 1,000 words and making a complex strategy come to life on a page stretches my business brain as well as my creativity.
Tell us what you love about your job?
I’ve always enjoyed what I do but it’s not always easy; making something beautifully simple is difficult. I love the creative journey you go on with client. It starts with understanding what their objective is – what do they need an employee to do or do differently as a result of the communication I’m designing? What is important to the individual receiving the message? How can we make our communication really stand out, resonate, and inspire them to act a result?
What’s your design mantra?
Understand your audience. Keep your client’s objective front of mind. Then create something intelligent, understandable and different – something that can’t be ignored.
Good luck Rich on following in the footsteps of our Head Creative Craig Bentley who took home the IOIC Best Designer gong in 2010! You’re already a star to us!
See more of Rich’s work here.
If you want to get your hands on a free copy of the IC Force (created by the fabulous Rich), click here to download.
Want to discuss IC or any of the projects Rich has been working on recently? Please call Jeremy on 01904 731188 or email Jeremy@scarlettabbott.co.uk.