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SA Away Day 2014

After everyone’s hard work, and a year of amazing success and unprecedented growth, we figured it was time for a good ole’ fashioned away day.  So, we packed our bags, hopped on a bus, and went wild.

Suffice to say we had an excellent time, and set ourselves a raft of new goals and plans for the year to come.  It’s true, two heads really are better than one, and when you put the whole team together and talk about improving our services for clients, the results are infinitely positive.





Run with us!


scarlettabbott are proud to be the main sponsor of the Clifton Village Coast to Coast Run in support of Martin House Children’s Hospice.

The run, starting in Whitehaven at 5pm on Friday 20th June, will cover a gruelling 138 mile circuit, reaching altitudes of over 2000ft., and will be undertaken by just 7 individual athletes working as a team and completed within 24hours.

We hope that you will join us in supporting this wonderful charity by donating to the Clifton Village Coast to Coast Run:

Twitter: @CliftonC2C




We’re hiring!


Following substantial business growth, we currently have the following vacancies to join our high performing and award-winning team.

Senior Internal Communications Consultant – London
Internal Communications Consultant – London
Senior Internal Communications Consultant – York
Internal Communications Consultant – York

Our agency works with a number of top clients and covers a wide range of collateral from magazines to websites. We offer a great working environment, competitive salary and benefits, and the chance to become part of a fun, highly motivated team.

To find out more, please e-mail




Are your Gizmos turning into Gremlins this Halloween?

Blog teaser image_Gremlins


For our latest mash-up of IC best practice and classic movies, we’ve taken a look at seven steps to getting social platforms off the ground, while keeping Gremlins at bay.

In the film Gremlins, when a Mogwai wasn’t handled with the proper care, the Gremlins caused mayhem.

We’re here to make sure your people use their own gizmos correctly and your social media channels remain free of gremlins.

With the increasing reality of a future where more colleagues bring their own devices to use at work, it’s good practice now to start embracing social media as a key channel for your internal communications.

It seems as though everyone is looking for the latest ways to get colleagues talking to each other on social media platforms. It’s important to keep people interested beyond the initial excitement of a new launch event.

Just take a second to think of the lazy accounts we’ve all registered on sites such as Bebo and Friends Reunited. If we logged on to them today, it would be like shouting in an empty room.

We took our inspiration from a recent project where we helped launch a global social platform channel with the UK colleagues of a major professional services company. This got us thinking about why people use social media, what they get out of it and what benefits can be gained from using it in the workplace for both colleagues and the bottom line.

Click here to download your free infographic and find out more.

Feel free to add your comments below or get in touch using your own gizmos on,, or email



We love hearing your feedback!

One of our lovely readers of Northern contacted us to tell us what they thought of the mag:
“I don’t normally do this sort of thing – too many other things to do! – but I just wanted to say how brilliant ‘Northern’ is.  I used to be a magazine editor myself for a large bank and I wish that what we used to produce had been half as good as this!  The content is genuinely informative, the design is fantastic and the writing witty and punchy.  That doesn’t often happen in corporate publishing.
Keep up the good work”What do you think about Northern magazine? Do let us know – we always love to hear what you think!



Northern magazine OUT NOW!


The autumn/winter edition of Northern Rail’s customer magazine ‘Northern’ has hit the tracks, and what a great excuse to check out what our designers can do.

This issue’s doing it for the girls, with cover star and chef of the moment Rachel Khoo, Loose Women’s Jane McDonald and actress Shobna Gulat all sassing-up the pages. Plus there’s loads of info on great things to see and do up north (not that we’re biased…honest). So next time you’re on a Northern Rail train, grab a copy and think of us!

Take a sneaky peek by clicking here




Aviva win SCM awards! Yay!

We’re proud as punch that our lovely clients and friends Aviva won Best Large Team at the Melcrum SCM awards 2013. Drinks are on us guys!



Meet Designer of the Year


We were so excited when Rich was shortlisted for the IOIC Best Designer award and guess what? He only went on to win it! Everyone at Scarlettabbott are all really proud to have the best designer in internal communications in the team.

Lets hear from the man himself:

Tell us about the award Rich?
The ICON awards were right at the end of the evening so we’d had a long time to wait, but when they called my name it was definitely worth it! It was a great moment and it’s still just sinking in now really. We celebrated in style on the night though and I’ve still got the husky voice to show for it. We also received an Award of Excellence for Best Agency, so a good night was had by all.

What would have stood out for the judges about you?
I guess my style is eclectic and fresh. The variety of projects I’ve worked on this year is immense. Illustrative journey maps or ‘big pictures’, print collateral, online portals and intranets, magazines, infographics, animation and ambient media. I guess it presents a really interesting body of work.

What have you been working on recently?
I’ve been creating lots of big pictures. They’re such an innovative way to engage large numbers of employees in really rich conversations about their business and the role they play in future success. They’re a great opportunity to flex my illustrative muscles, as the style of each big picture is completely bespoke and in line with each different brand. A picture really does tell a 1,000 words and making a complex strategy come to life on a page stretches my business brain as well as my creativity.

Tell us what you love about your job?
I’ve always enjoyed what I do but it’s not always easy; making something beautifully simple is difficult. I love the creative journey you go on with client. It starts with understanding what their objective is – what do they need an employee to do or do differently as a result of the communication I’m designing? What is important to the individual receiving the message? How can we make our communication really stand out, resonate, and inspire them to act a result?

What’s your design mantra?
Understand your audience. Keep your client’s objective front of mind. Then create something intelligent, understandable and different – something that can’t be ignored.

Good luck Rich on following in the footsteps of our Head Creative Craig Bentley who took home the IOIC Best Designer gong in 2010! You’re already a star to us!
See more of Rich’s work here.

If you want to get your hands on a free copy of the IC Force (created by the fabulous Rich), click here to download.

Want to discuss IC or any of the projects Rich has been working on recently? Please call Jeremy on 01904 731188 or email




Give nature a home


As our lovely client RSPB starts to engage its employees and volunteers in their Saving Nature strategy – using one of our beauuutifuul big pictures illustrated by the brilliant Richard Corrigan – we got to thinking about the hard hitting bio-diversity loss factoids we learned over the course of the project.

  • There are 66% fewer house sparrows chirping today than in 1977
  • 97% of the UK’s wildflower meadows have been destroyed in the last century
  • 60% of UK wild flower, insect and animal species have declined over the last 50 years
  • UK hedgehog numbers have halved in the last 25 years
  • 44 million UK breeding birds have been lost since 1966.

What can we do about it? Well we joined the RSPB for starters! Then we put up owl boxes, hedgehog houses and bird feeders at home and around scarlettabbott arches.

There are lots of ways to help, from volunteering at a reserve to making your own garden more habitable for wildlife.

Go on, lure in a lark, welcome a wood pigeon or bring back a bumble bee today.

Find out how easy it is to give nature a home here.





Shhhhhh… don’t mention the P-WORD

Shhh...Don't mention the P-WORD

What is it about the P-WORD that really turns people off? People really don’t like it. But it’s not without trying. For years, employers, the government and industry experts have been telling us, ‘save now’, ‘free money’, ‘we won’t be able to fund you’. Yet never has a word fallen on so many deaf ears. People still don’t save enough, still find it complicated and still think it is too far in the future. Auto-enrolment is a massive step forward and one way the government is tackling the P-WORD, and we think that’s great.

But will employers make the most of this huge investment? Will they use this opportunity to take pensions communications and turn it into an employee engagement opportunity?

Here are our top tips for how to drive employer value from your auto-enrolment communication:

  • Simplify complex content – don’t dumb important content down but keep messages clear, jargon-free and bust through complex technical speak
  • Involve your people – create a test bed of employees who can challenge your communication approach and be advocates on the ground
  • Leverage your wider employee deal – talking about your pension in the context of the overall employee deal is much more powerful than on its own
  • Educate as well as inform – give people access to tools, help and guidance that help them take action now by saving on every day expenses
  • Enable and empower employees to calculate their benefits – help people to come to their own conclusions about their employee benefits by giving them interactive tools and benefits modellers
  • Mix the media – a booklet or intranet in isolation won’t achieve your aims. Talk to employees through a range of channels, appealing to the different needs and learning styles of your audience
  • Keep it alive throughout the year – this can’t be a one-hit wonder. Attitudes to personal finance change every day so plan regular intervals to communicate to your people.

If you’re interested in finding out more about how we’ve been helping organisations tackle the P-WORD, get in touch with or call 07734 386092.